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PlugKit receives platform events (new messages, comments) at a single webhook endpoint and processes them for the matching connected account.

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Endpoint

  • Verification — Meta sends a GET with hub.challenge; PlugKit validates the verify token and echoes the challenge.
  • Events — Meta sends POST requests with the event payload, which PlugKit routes to the right account and conversation.

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Configure in the Meta App Dashboard

1

Set the callback URL

In your Meta app → Instagram → Webhooks, set the callback URL to https://api.plugkit.co/v1/webhooks/instagram and enter your verify token.
2

Verify

Click Verify and save. Meta calls the endpoint and PlugKit responds to the challenge automatically.
3

Subscribe to fields

Subscribe to the fields you need (e.g. messages, comments).
Each connected account is subscribed to your app’s webhooks automatically when it completes the connect flow.